A bit about Yoti’s Passion, Vision & Mission Statement:
"Now these three remain: faith, hope, and love. But the greatest of these is love."
I Corinthians 13:13
My outlook on life is driven by this truth and by my passion for love and relationships. As I grow together with my wife Fern and beautiful daughter Santina, I am reminded of the priceless value that each passing day holds.
True, I am a photographer, but before that, I am a husband and a father.
It is with this perspective that I capture each precious portrait:
- with faith that my gift can help families remember and reflect;
- with hope that memories kept will connect generations to come;
- and with love as the lens of my life and career.
At Santa Clarita Photographic Studio, our mission is to create heirloom-quality fine-art photographic family portraits that people can enjoy now and cherish for generations to come, and to provide our commercial clients the absolute best quality and service in event and media photography.
“We do a lot of event and commercial photography, but the majority of our business comes from people and families,” says Yoti Telio, who owns the studio. “We want to be the family photographers for everyone in the Santa Clarita Valley.”
The studio is also helping to revive popularity of fine-art portraiture in the area by making it accessible to everyone.
“A portrait of someone or a family is an heirloom, a moment in time to be passed from generation to generation,” Yoti says. “But you don’t see many portraits of ancestors hung over the mantel of a crackling fireplace anymore. That era is gone. I think portraiture is so powerful and important to family and family bonding, that I want to bring it back.”
The Santa Clarita Valley’s strong family orientation was one of the main reasons Yoti decided to build his business in the middle of a bedroom community where around 250,000 people live.
“Everything here is about family -- the kids’ activities in school and after-school, the soccer moms, the kid-friendly parks, the neighborhoods,” he said. “I just enjoy seeing all the young families here.
“Now, by taking their portraits, we can provide people the ability to freeze time," Yoti continues. "We help them document their family history, and present it in beautiful displays for everyone’s enjoyment. Then the parents can give the portraits to their children and grandchildren, who will get to enjoy their ancestral background as much as their parents do.”
Part of Santa Clarita Photographic Studios’ mission is constantly striving to improve our photographic art.
“One of the most important things that keeps me going is a quote from the philosopher Socrates: ‘The only true wisdom is by knowing you know nothing.’ That allows me to pursue improving my photography," Yoti says. "It’s my passion. I have been learning photography since I worked with my father, and am learning still to this day.”
Today, that means keeping up with the latest photographic technology. “Photography has been with us more than 150 years, but the growth of digital photography in the last decade has provided new challenges,” Yoti says.
“I am inspired by other photographers’ work,” he adds. “In this life, we take what we like and shy away from things we don’t like. But with photography, it seems that the more I do it, the more I love it each day. I’m truly blessed to be able to do what I’m doing.”
And now a little wisdom I picked up in Corporate America where I was a Purchasing Manager for over 20+ years. Please note that this gentleman lived in the late 1800's and his wisdom applies to things we do 100 years later. He is real you can"Google" him and find the exact quote all over the Internet:
THE COMMON LAW OF BUSINESS BALANCE
It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money -- that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.
The common law of business balance prohibits paying a little and getting a lot -- it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.
John Ruskin (1819-1900) Economist